Top 5 Content Marketing Companies in India – There is no business in this world whose customers do not know about the media. Too often, people completely ignore magazine or newspaper ads as they have become increasingly common to post online channels and social media. This is where content marketing comes into play. Content marketing is actually a marketing process that involves cutting out unique, relevant and understandable content that your target audience will find important and useful. This communication technology is a must before you sell it, you need to introduce them to your products or teach them how your services work.
Content marketing is used to design and build a specific target market for the specific purpose of creating real customer engagement. By using content marketing, you need to change and improve the behaviour of your customers in your organization in a positive way. If you happen to be constantly passing on important data to your customers, you will actually want to gain their trust and follow-up.
Why is content marketing significant today?
- It focuses on online and social media rather than just borrowing it.
- Improves your communication process.
- It helps your SEO (search engine rankings and results) because search engines reward organizations that distribute content that is unique, high quality.
- It is an effective PR strategy. It allows you to deal with issues that students care about as opposed to furthering your business.
- Creates content that drives incoming traffic and leads
The bottom line is that fast content marketing is the key to having a successful marketing campaign for your business. Optimizing your current marketing campaign to include more content marketing is a great way to get started in 2021. Finding a dedicated and competent content writer and advertiser who can take care of all your organization’s content needs and achieve your marketing goals the best way can be tedious and tedious.
Here are the Top 5 Content Marketing Companies in India
1st out of Top 5 Content Marketing Companies in India
Lexiconn originated in India when the term ‘content marketing’ itself was coined. Today Lexiconn is one of India’s leading content marketing organizations, serving more than 600+ customers in 20 countries.
The agency started in 2008 and currently catered to both B2B and B2C types. Lexicon works with leading Indian brands such as ICICI Bank, Siemens, Times Internet, HCL, etc. The agency provides comprehensive content marketing and project marketing services to help clients measure their content marketing efforts. We met with Khamir Purohit, Founder of Lexiconn, a few years ago, to understand the understanding of Indian content marketing. You can read more detailed conversions about Khamir Purohit here.
Contact Details of LexiConn Content
Address: 3rd Floor, K Raheja Prime, Sag Baug Road, Marol Industrial Estate, Off, Andheri – Kurla Rd, Andheri East, Mumbai, Maharashtra 400059
Business Phone Number: 091673 74074
2nd out of Top 5 Content Marketing Companies in India
Scatter provides a business content marketing platform designed for digital marketing and content marketing teams. The solution enhances the productivity of your digital marketing team by planning the content creation process.
Scatter works with brands to identify content opportunities and develop a content marketing strategy to create and distribute content across various channels. The organization started in 2014 and has offices in Delhi and Mumbai.
Scatter is currently working with customers such as Airtel, Ford, HP, TVS, Samsung, IBM, to name a few. We had the privilege of interviewing Rajan Srinivasan, Founder of Scatter, a few years ago. The interview gives you a history of how Scatter started with Rajan’s view of Indian content advertising.
Contact Details of Scatter
Address: Atlanta Estate, 302, Off, Western Express Hwy, Dindoshipada, Goregaon, Mumbai, Maharashtra 400063
Business Phone Number: 070219 91924
3rd out of Top 5 Content Marketing Companies in India
JustWords began in 2010 to assist brands in their efforts to develop content but has evolved to provide a comprehensive list of content marketing services. The agency has worked with 458+ clients over the past decade.
Just Words has worked with clients such as PayTabs, HDFC Ergo, Genius Innovation, Hero FinCorp, to name a few. The organization has also established a team of talented writers and journalists to support the various content marketing needs.
Contact Details of Just Words
Address: Tower B3, Spaze i-Tech Park, 1039, 10th Floor, Sohna – Gurgaon Rd, Sector 49, Gurugram, Haryana 122018
Business Phone Number: 0124 419 2620
4th out of Top 5 Content Marketing Companies in India
Niswey is a digital marketing firm based in New Delhi, India, that assists products with inbound marketing services. Established in 2011, Niswey’s 14-member team focused on content marketing and web design.
The firm has also evolved to provide SEO services to its customers. The agency works primarily with small and medium-sized clients from information technology, business services, and consumer products industries.
Niswey currently works with clients such as Srijan, Arjo, ResMed, Borderless Access, etc.
Contact Details of Niswey
Address: Chaudhary Harsukh Marg, Block B 7, Arjun Nagar, Safdarjung Enclave, New Delhi, Delhi 110029
Business Phone Number: 011 4102 4852
5th out of Top 5 Content Marketing Companies in India
Yellow Seed is a content development and development organization that started in 2012. In addition to providing clients with a range of content marketing services, the agency also conducts workshops and masterclasses.
The agency currently works with notable clients such as Mercedes Benz, Aditya Birla Capital, Wavemaker, Insider. In, Godrej Properties, Viacom18, Nestle, Castrol, and more.
Contact Details of Yellow Seed
Address: Delta Apartments, 1, Mia Mohammad Chhotani Road, Geeta Nagar, Mahim West, Mahim, Mumbai, Maharashtra 400016
Business Phone Number: 098923 38317
What is Content Marketing?
Content marketing is the process of creating and sharing valuable free content to attract prospects and convert them into customers. The aim is to educate, entertain and encourage people to gain trust and build brand awareness.
Content marketing shares relevant, interesting, and useful educational content to your target audience.
There are four types of content:
- Written name
We talk a lot about writing, audio, and video here on Copyblogger, so we will go through these different types of content later in this post.
The most important thing to remember is that it is your job to help. It makes no sense to create any content if your audience doesn’t get any value in it.
Benefits of Content Marketing
In the meantime, you’ve heard of content marketing, but if you’re not investing right now, it might be because you’re doubting the long-term benefits; reluctant to invest too much in what could be fashionable. You may be intimidated by the complexity of your plan, afraid to go inside if you do not know what to do. Or you may be holding back because you are busy with other marketing strategies.
If this sounds like you, know that content marketing is one of the most effective, efficient, and effective advertising methods today. Let the top ten benefits guarantee you:
1. Other site content. It may seem like a simple sight, but the more time spent on content marketing means you will have more content on your site. That means your customers will have more reasons to stick to, more opportunities to get acquainted with your product, and more trust, which will lead to higher conversion rates. With good content, your users will stay on your site longer, and that’s always a good thing. To find out more about why content on the site is so good, see the Top Ten Benefits of Blogging on Your Website.
2. High visibility in search engines. All new posts you add to your blog with another page that Google will point to. Most pages do not always match more search traffic, but having more quality index pages can give you more opportunities to submit more search queries. If you point to long-tailed keywords and topics that your customers search for on a regular basis, you should not have a problem appearing in your archive search.
3. Higher domain authority. Excessive writing, high-quality content will increase the visibility, authority, relevance, and trust of your site. If that content gets a lot of incoming links from external sources, the domain authority of your website will increase exponentially. Higher domain authority is closely related to higher search rates, so the more quality content you produce, the more search rankings you will find in all areas of your site.
4. Additional transmission traffic. This depends on your commitment to the guest publishing section of your content plan. When you contribute to external publishing as a guest, you will have the opportunity to link and return to your site. Do so on the right, authoritative site with high traffic, and one visitor post can get you thousands of new visitors to your site.
5. More public traffic. Integrate your content into your social media platforms to produce more. If you do this, more users will see and read the text – and, users will have the opportunity to share your content with their friends and followers, greatly expanding your fan circle. Over time, you will gain more followers of your product on social media, as well as more traffic from social media as a result.
What Are the Types of Content Marketing Formats?
1. Blog Content Marketing
Blog posts are most effective when used only for good, such as many types of content marketing. Instead of blogging about how your new product will change lives, you should write about topics related to your products or services.
You really don’t need to push your products when you establish your firm as a leading industry expert, either locally or globally. Add real impact by adding something new and important, more and more to what many regular blogs offer from there.
2. Infographic Content Marketing
Of the many different types of content marketing, infographics are one that can really throw a big curveball for digital marketers. It’s a shame because a good infographic can get a lot of attention in the form of stocks and incoming links.
Of course, you can’t use the infographic for everything, neither should you. But choosing the right time and drawing can elevate this content format to a higher level.
3. Podcast Content Marketing
High-quality podcasts have been of great benefit to some digital marketers, even though they are far from the universal solution to your content needs. Once you have the right equipment, they can be easy to produce and, if they are distributed through a podcast network, they can be very accessible. It is still important to plan the podcast ahead of time, however, and not just try to throw it away – that approach only leads to tears.
Use your professionally crafted podcast to bring more awareness to your product from the complex to the markets with special niches, and also as a way to showcase your product personality in a great way.
4. Video Content Marketing
Video content can be expensive to produce, and time-consuming, but it is hot and necessary for most consumers. While many prefer text content, those looking for a video still want to see more than they can find now.
A well-produced video site shows a different side of your business (like a podcast) and can give you a better way to create content that shows how you can do something or how something works.
5. Social Media Content Marketing
In many forms of content marketing, social media is often the only one to manage because it follows a slightly different set of rules. Unlike some of the digital marketing content listed above, social media marketing is about making people look AND respond directly. You want the involvement involved.
It can take effort to find both the type of content and the medium that best suits your social media fans, but if you already produce other types of content for your marketing, the good news is that you can easily return them to social media, too.
Why is Content Marketing Important?
Content marketing as a marketing strategy can help educate your target audience and help them enjoy your business. It’s a great way to stay in touch with existing customers.
To understand why content marketing can work as a strategy, consider a consumer journey. For many companies, this may be the case:
Awareness category: this is where the customer may be seeking information on the topic. They may simply be looking for a solution to the problem or are simply looking for information on a topic they are researching.
Consider: a potential customer learns more about the options available to them, including your product or service.
Purchase category: potential customer wants details on how to buy.
Content marketing is an awesome way to bring potential customers and potential customers to your site through each of these categories. You can create content that identifies those in the awareness, contemplation, or purchase category. As long as the content is enhanced and caters to the needs of the audience, there is a chance to continue bringing in potential buyers long after the creation.
We believe the above list is the starting point for finding your next content marketing agency in India. The list of Top 5 Content Marketing Companies in India will continue to grow as the demand for content continues to grow. If you are new to content marketing and need a guide to content marketing or content resources to get started? We highly recommend checking out our guide and resources section by clicking on the included links.